What is Hakko Choju
(Fermentation and Longevity)?
Fermentation and Longevity
Nagano Prefecture is renowned for its production of fermented foods like miso and pickles, which have contributed to a long and healthy lifestyle for the people. Through the development of the fermentation food industry, we aim for further healthy longevity.
Fermented foods as culture
Surrounded by mountains, landlocked, and snow-bound in winter, families in Nagano Prefecture have long relied on miso, soy sauce, pickles, sake, and other storable foods and beverages, cultivating fermentation as part of their culture. Nagano Prefecture’s fermented food industry developed from these traditions. People soak vegetables in salt, enabling them to eat them in winter. They enjoy fermented liquor and frequently eat fermented and processed beans in place of meat. A healthy diet of fermented foods, rooted in lifestyle, underpins the long life expectancy of Nagano Prefecture.
Declaration on Fermentation and Longevity
About the Logo
Design Concept
Multiplying yeast, a microorganism
What is the Nagano Food Manufacturing Promotion Vision?
Realization of a food manufacturing industry that secures a
dominant position in domestic
and overseas food markets, centered on the creation and provision of “healthy foods”* of Nagano, a healthy
longevity prefecture.
*Healthy foods: Delicious and nutritious foods that maintain and promote health (e.g., tasty low-calorie
meals, nutritional foods for the elderly, dysphagia-friendly foods, and functional traditional foods)
[Four key advantages to pursue]
- Precise development capabilities aligned with consumer (market) needs, such as health consciousness and global safety standards.
- Brand power that leverages the intrinsic values of health longevity and the food culture, history, and climate that have supported it.
- Strong marketing capabilities to accelerate expansion into the global market.
- Creation of new values through collaboration with related industries such as agriculture and tourism.
Member Organizations of the Nagano Prefecture Food Manufacturing Industry Promotion Vision Promotion Council